Do You Really Need a Website?
The answer is yes. There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool that can be very cost-efficient. There are quite a few benefits, and very little downsides. There are ten things you can do to improve your website.
Create a presence
Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.
Help Build Trust
New clients and prospects might want to know about your business history,your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.
Get Listed or Register On Search Engine
Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.
Point Of Contact
Your website provides customers an easy way to contact you and learn more about your products, services and business.
Leverage social networks
Implement a social media strategy to reach a larger audience and to create more buzz about your biz. Establish your presence on Facebook, Google+, LinkedIn, Twitter to Instagram. Facebook and Instagram likes and share can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.
Add Blog or Articles Feature To Website
Keep your website fresh and keep drawing people in with regular blog or articles posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers.
UI UX for Customer Convenience
Providing customers with multiple ways to interact with your business is almost mandatory these days. Your team need to create good design and easy user interactivity on your website. Anything less could result in lost sales and improvement in bounce rate.